Posts by Phil McGrath

Episode 71: High Performance Blogging

High Performance Blogging
Listen to this episode

High Performance Blogging is the topic for episode 71 of the Content Academy Podcast. As time is a problem for bloggers, Paul share his performance engine to blog smarter and get better results with your blogging. Get the strategy underpinning it here! Our 90 Day Blogging process for high performance is shared from planning to…

The Show Notes

How to avoid the spam folder

How to avoid the spam folder

Getting people onto our email list is often harder than it seems. But having got them there, we need to make sure we’re delivering that message time and time again, so we can really make an impact with our blog and with our content.   However, just because we’re sending out our emails to our…

Read Full Post

Episode 070: How to get backlinks to your blog

Episode 070 Cover
Listen to this episode

On the podcast this week, we’re talking backlinks. Not just any old back links but ones we have some control over and that we can actively go and get.   Quite often we are reliant on other people to link back to our content and blogs and there’s nothing we can do about that, but…

The Show Notes

3 Not So Common List Building Strategies

List Building Strategies

Having a list building strategy may not be quite as important as having a content strategy, but if you can get your list building strategy and content strategy running hand in hand then you’re on to a winner.   It’s funny for many bloggers when they hear the words “list building strategy” they automatically assume…

Read Full Post

Episode 069: 13 THINGS TO DO BEFORE YOU PUBLISH

Episode 069 Cover
Listen to this episode

Paul and Phil are back behind the mics once again this week and as has been the trend in recent weeks the lads are flying solo. Today Phil looks at his pre=publishing checklist as he talks about the 13 things he does before he publishes any blog post.   So many bloggers will write, edit,…

The Show Notes

15 Types of Email to Send to Your Email List

types of email to send your email list

For bloggers when it comes to setting up an email list one of the biggest objections we hear is that they’ve no idea what types of email to send to their email list.   Even if you know that starting an email list is the best thing in the world you can do right now…

Read Full Post

Episode 68: How to Capture Blogging Ideas Anywhere!

Episode 068 Cover
Listen to this episode

Following on from last week, Paul and Phil do another “duo” show! This time looking at how to capture blogging ideas anywhere!   Capturing ideas is often overlooked by bloggers, but there can be nothing more frustrating than forgetting a golden idea!! With a smartphone in your pocket, you have no excuse!   “Bloggers don’t…

The Show Notes

Why Bloggers Need an Email List

WHY EVERY BLOGGER NEEDS A LIST

Cornershop may have sung “Everyone needs a bosom for a pillow” back in ’97, but nowadays I like to sing “Every Blogger needs a list for protection”   Remember that song? Yeah me neither!   While that song may be about Indian culture, poverty, ignorance and corruptionĀ this article most certainly isn’t.   It’s simply about…

Read Full Post

13 things I do before I publish a blog post

13 things I do before I publish (1)

You’ve got 15 seconds and even then over 50% of people won’t read it. So unless you’ve already read this article or you know all 13 things I do before I publish a blog post I suggest you stick around.   I was recently asked about my daily blogging routine and while there’s no typical…

Read Full Post

Episode 067: How to Create Blog Content People Actually Want

How to create content people actually want
Listen to this episode

The podcast is back and this week it’s just Paul and Phil in the hot seat. There’s no guest this week as the lads take a closer look at exactly how you can create content people actually want to read.   After a string of awesome guest since the start of 2017, Paul and Phil…

The Show Notes