One of the most important factors when it comes to creating content is knowing what your audience wants to know. Quite often many bloggers with simply go ahead and create content based on what they think their audience want.
“A lot of people create content based on their own bubble”
What we really want to do is get out of our “own bubble” and engage with our audience, talk to them, find out what is it that they are struggling with at this particular moment in time. Yesterday I spoke about how you can use Twitter Advanced Search to dig a little deeper into the psyche of our audience to find out not only what they are looking for, but the terminology they use to describe their problems.
Today we are going to continue with that theme and how Twitter can help you better understand. This little tip is one that takes minutes to set up and can garnish some interesting results. Taking yesterday’s article on a step, if we have identified some areas that our perspective audience are asking questions about, we can begin to dig a little deeper using that information.
Once we have used Twitter Advanced Search to identify a pain, problem or frustration for our audience, we can begin to break it down. We know from yesterday’s search that people are asking plenty of questions around the topic of blogging, but what we now really want to know is “what exactly” are they struggling with.
The easiest way to do this once again is to ask them! Of course, it could take some time to go to each person individually and ask them what they are struggling with, although we do recommend that you speak to people directly where possible. To negate this time-sucking exercise and hopefully reach a bigger cross-section of our audience we are going to use a Twitter Poll.
Use A Twitter Poll to define the problem
Twitter has given us the opportunity to put a poll together and publish it on our timeline for a defined period. The beauty of this is that we can put in a number of options that we want our audience to select and the data returned should give us an idea of where to focus our efforts. It is also really, really easy to do!
When you go to compose a tweet, you will see four options at the bottom of the pop-up box, we want to click on the last option. This will open up our Twitter poll. As you can see from the image below, where the text box once said “What’s happening”, it now says “Ask a question…” and there are a number of options to fill in the responses our audience will be voting on. There is also the option to decide how long your poll will run for, it is automatically set for one day, so you will need to change this if you want it to run longer.
Once we go ahead and compose our question we can add a maximum of four options for our audience to click on. Each choice can only be a maximum of 25 characters, so think about the responses carefully. As you can see I opted for a “complete the statement” poll. This is where I make a statement giving four varying options to complete it and I ask my audience to click the one that most resonates with them.
So now once I hit “Tweet” or “Buffer” if I want to schedule it, my poll will go live. All I have to do know is sit back and wait for the 24hrs to elapse so I can see the results. The beauty of keeping the options broad in terms of the problem is that, once I get the results back I can go again. Meaning I can use the second poll I put out to refine the responses based on one that got the most clicks in my first poll.
If for example “getting article imagery” came out on top, I can go back with another question asking them what about finding article imagery is causing them problems and list off another four responses. I can dig down and down after each poll to get to the real bone of contention, but don’t do it too often, you don’t want to annoy your audience with constant twitter polls.
The hope is that having put out two or even three Twitter polls I will have a better understanding of the blogging problems being faced by my audience on a day to day basis. Thus allowing me to create content that will help them overcome this problem.