As a blogger the less traffic you have, the more important SEO is. A blogging strategy helps bloggers create regular content, a blog post SEO checklist with key SEO blogging tips helps people find your content.
Creating great content that people consume is great, but if nobody reads it who are you helping? SEO helps the right people get the opportunity to read your blog.
#1: Make Content Scannable
Before a visitor reads your content, they skim it. It is important to have a couple of sentences followed by white space. Even when you read you actually scan and your brain makes the assumption of what the words actually are. Once the first and last letters of the word are in the right place.
As a consequence, your subconscious brain is looking to start and finish in short succession. Leaving space triggers the brain to move to the next line and the next. A large wordy paragraph causes us to switch off and stop reading.
Below is a great example of this from ECENGLISH.COM
I cnduo’t bvleiee taht I culod aulaclty uesdtannrd waht I was rdnaieg. Unisg the icndeblire pweor of the hmuan mnid, aocdcrnig to rseecrah at Cmabrigde Uinervtisy, it dseno’t mttaer in waht oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer be in the rhgit pclae.
The rset can be a taotl mses and you can sitll raed it whoutit a pboerlm. Tihs is bucseae the huamn mnid deos not raed ervey ltteer by istlef, but the wrod as a wlohe. Aaznmig, huh? Yaeh and I awlyas tghhuot slelinpg was ipmorantt! See if yuor fdreins can raed tihs too.
This makes it easier for the reader to see the value that they will receive and encourage them to spend more time on your page. Which is a big boost for SEO page rank.
#2: Use <h1>, <h2> & sometimes..<h3>
Using header tags helps both Google crawl and people read your content. Your header should be an H1 (you should already know that). Breaking your blog post into different sections and using H2 tags and even H3 tags if you want to highlight minor elements of a paragraph with an H2 heading.
#3: Use Grammarly
Correct grammar is important for SEO, the free chrome extension from Grammarly is a must. Clean content that reads well is important because spelling mistakes hurt your rank and damage reputation with readers.
Having links to previous blog posts helps guide readers to other content that you have created that is relevant to your current article and will help them further.
It is recommended to have a link in the first sentence or two if possible because this helps build further authority and your SEO gets a boost as people click this link and spend time on that content too.
#4: Use Yoast
The Yoast SEO Plugin is a great guide to SEO that will help you place keywords in the correct location. For bloggers starting out, the free version is more than enough. The premium version allows users to focus on multiple keywords and has some slick social media previews.
#5: 6 Key Locations to Insert Keywords
There are certain locations that bloggers should place keywords. The trick is to make sure the keywords flow. It is important that reader doesn’t think they are out of content.
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Title tags
- meta descriptions
#6: Include Keywords in Image Data
Most bloggers don’t properly name their images correctly. This is another small SEO win you can add to your blog post. If it makes sense to name the image with your target keyword it’s even more powerful.
#7: Link to Reputable Sites
Link to reputable sites within your blog post because google will check that you are linking to good content. It is always good to reference others and if done well some of these writers will link back to your site.
#8: Gain Social Links
It has emerged that the more your blog post is shared on social media, those links coming from facebook, Twitter, and Instagram. When you think about it logically this makes sense because the social proof your content has, the more google will rank it.
The key to this is to make sure that your blog has easy to share social buttons, has a tool like Click to Tweet and give people the action to take.
People like to look good on social media, having an intelligent quote with click to tweet is the best way to get these social media blog post proof.
#9: Use Tags and Categories
Using tagging is often ignored but simple to implement. Using categories is also a good idea once you don’t have too many tags and they make sense.
In conclusion, your blog will benefit from incorporating as many of our SEO blogging tips as possible to your articles. Remember, SEO is more important when your blog gets little traffic than when it gets alot.