Gene worked in “corporate America” up until 2001, when he went out on his own and with the first few years had made over $5 million in sales, but in 2010 disaster struck and Gene lost it all, his house, his savings and his self esteem, but has since bounced back to bring his clients to the next level, adding over $500,000 to their businesses with in the last year.
Gene’s Leaders in the Trenches Podcast has seen some amazing guests like John Lee Dumas, Chris Ducker and our very own Phil Mc Grath.
In this episode you will learn
· Money is not an obstacle to success
· Why a team can help you up your content game
· Why being laser focused with your content is so important
· Why you need to take a stand
· Learn not to listen to your inner critic
· Why repurposing your content is so important
Pearls of wisdom from Gene
“When that one person reads what you have or they hear your podcast, will they say me too! Will they say he/she gets me?”
“The bullseye, the centre the sweet spot, is the profitable niche, that is the one person who gets the highest value from what you have to offer.”
“You have got to really know who you are writing to because the watered down version gets ignored so easily, where as the specific version polarises the audience, it tells them exactly who it is for and who is it not for.”
“Your inner critic is an asshole”
Links and Resources Mentioned
Thanks for Listening!
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Special thanks to Gene for taking the time to share his tips, strategies and wisdom with us this week. Why not drop him a tweet and let him know your thoughts on today’s episode, @GeneHammett