Episode 012: The Ascension Model of Content Marketing with Mark Lack

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Mark LackToday we have Mark Lack on the show, Mark is an entrepreneur, best-selling author, captivating speaker and peak-performance coach who specialises in helping young adults and entrepreneurs recognise and overcome their perceived limitations, fears and sabotaging patterns holding them back from making their life and or business, a masterpiece and he does all this through his company Shortenthegap.com.

 

At only 25 years old Mark has achieved great success in his businesses and now finds himself in the position of not only being able to invest $500,000 in his own self development, but also in being able to help other young adults achieve their full potential and we were lucky enough to be able to get him on the show today to share his experiences and business acumen with you.

In this episode you will learn

 

    • The importance of testimonial’s to your business

 

    • We discuss Mark’s systems that have helped him grow

 

    • Mark’s process for getting so much done

 

    • Mark’s Ascension model in tracking his customers experiences

 

PEARLS OF WISDOM FROM MARK

 

“The best time to ask for a testimony is when the customer is at a peak state of happiness or excitement”

 

“Social proof plays a crucial role in helping people make an educated decision”

 

“Systems succeed and people ultimately fail”

 

“I based my decisions of content creation off audience feedback”

 

“You want to give people a short little piece of advice and if they like it provide them with the call to action”

 

LINKS AND RESOURCES MENTIONED

 

Shorten the Gap.com

Shorten The Gap – Short Cuts To Success And Happiness by Mark Lack

Content Academy Free Editorial Calendar Template

 

THANKS FOR LISTENING!

 

Thank you for listening to the show this week. Share your Feedback below in the comment section!

 

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Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

 

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Special thanks to Mark for taking the time to share his tips, strategies and wisdom with us this week. Why not drop him a tweet with your thoughts on today’s episode, @ShortenTheGap

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About the author, Phil

I am passionate about great content and some what of a perfectionist, but remember, you can't edit a blank page!

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