Today we have Jaime Slutzky, Jaime like many online business owners stumbled into the world of content marketing quickly after starting her website development company. She realised that the website is just the beginning and that in order for a website to be more than a virtual business card, she could really help her clients make a splash online with their words and images.
Jaime has a degree in computer science, over a decade of corporate IT experience and a passion for fitness (she’s actually a certified personal trainer!) Jaime mostly works with offline health & wellness providers in order to make their online presence attractive to potential clients and easy to maintain on their own… Jaime loves empowering her clients with the tools to navigate the online side of their businesses on their own.
IN THIS EPISODE YOU WILL LEARN
- What according to Jaime makes a website stand out
- Jaime’s formula for writing a blog post
- Why we shouldn’t get worried if we don’t publish everything we write
- Jaime’s auto-responder welcome sequence
PEARLS OF WISDOM FROM JAIME
“Don’t hide behind the brand, become the brand”
“I don’t want to be unforgettable and I know you don’t either”
“For every 3 blog post you write you are going to publish 2 of them”
“What do I want people to actually do once they finish my article”
“You want people to digest it quickly and then come back to you”
“Make it relevant, make it personal, tell a story”
LINKS AND RESOURCES MENTIONED
Jaime’s Website – SimplyJaime.com
Opt In Monster – Optinmonster.com
WordPress Headway Theme –Headwaythemes.com
Convert Kit – Convertkit.com
Tash Corbin – Tashcorbin.com
Bronwyn Martin – Soyouthinkyoucanlaunch.com
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Special thanks to Lane for taking the time to share her tips, strategies and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @