Today we have Mike Broadwell on the show, Mike is the chief engineer at the Breakthrough Factory, a unique marketing and product creation system designed to fill in the gaps inherent in traditional “do-it-yourself” training programs. His core philosophy is that marketing is all about communicating what you do powerfully and effectively to the right audience. Done right it makes you better at your core competency.
Mike created and developed the Living Energy Secrets teleseminar series, along with several other joint venture summits and live workshops. Having spent over 20 years in professional technical sales, he brings a unique blend of technical knowledge, sales and marketing experience.
IN THIS EPISODE YOU WILL LEARN
- How to create content without actually having to do it yourself
- What is the expert bypass method?
- Creating content using the “Breakthrough Process”
- How NLP and Framing can help you sell
- What according to Mike makes a good product
PEARLS OF WISDOM FROM MIKE
“You don’t have to be an expert, you just need to put yourself out there authentically”
“What is my core strength, what will carry me through?”
“Content is so much more important than technology”
“Framing influences how we see the picture”
“People get hung up on the wrong things all the time”
“Try to create something that focuses on the important stuff, which is, core message, nailing your market and finding a way to communicate”
LINKS AND RESOURCES MENTIONED
Mike’s Website – Breakthrough Factory
Mike’s Email Address – Mike@Tallhickory.com
David Mills – OMG Machines
Phil’s Article on Facebook Instant Articles – Why you should care about Facebook Instant Articles
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Special thanks to Mike for taking the time to share his tips, strategies and wisdom with us this week. Why not drop him a tweet with your thoughts on today’s episode, @MikeBroadwell