Episode 022: Why “Framing” your content is so important with Mike Broadwell

Mike Broadwell interview
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Mike_Broadwell_250x250Today we have Mike Broadwell on the show, Mike is the chief engineer at the Breakthrough Factory, a unique marketing and product creation system designed to fill in the gaps inherent in traditional “do-it-yourself” training programs. His core philosophy is that marketing is all about communicating what you do powerfully and effectively to the right audience. Done right it makes you better at your core competency.

Mike created and developed the Living Energy Secrets teleseminar series, along with several other joint venture summits and live workshops. Having spent over 20 years in professional technical sales, he brings a unique blend of technical knowledge, sales and marketing experience.

 

IN THIS EPISODE YOU WILL LEARN

 

  • How to create content without actually having to do it yourself

 

  • What is the expert bypass method?

 

  • Creating content using the “Breakthrough Process”

 

  • How NLP and Framing can help you sell

 

  • What according to Mike makes a good product

 

 

PEARLS OF WISDOM FROM MIKE

 

“You don’t have to be an expert, you just need to put yourself out there authentically”

 

“What is my core strength, what will carry me through?”

 

“Content is so much more important than technology”

 

“Framing influences how we see the picture”

 

“People get hung up on the wrong things all the time”

 

“Try to create something that focuses on the important stuff, which is, core message, nailing your market and finding a way to communicate”

 

 

LINKS AND RESOURCES MENTIONED

 

Mike’s Website – Breakthrough Factory

 

Mike’s Email Address – Mike@Tallhickory.com

 

David Mills – OMG Machines

 

Phil’s Article on Facebook Instant Articles – Why you should care about Facebook Instant Articles

 

THANKS FOR LISTENING!

 

Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!

 

Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!

 

They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

 

Special thanks to Mike for taking the time to share his tips, strategies and wisdom with us this week. Why not drop him a tweet with your thoughts on today’s episode, @MikeBroadwell

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About the author, Phil

I am passionate about great content and some what of a perfectionist, but remember, you can't edit a blank page!

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