Sam is the C.E.O of a training company in Brisbane Australia and she focuses on not only showing her clients how to teach people (train the trainer), but she also teaches her clients how to create profitable online courses.
Sam has been in business for over five years and during that time has worked with the Australian Defence Force, Emergency services, Government departments and the Surf Lifesaving Foundation to name but a few.
This is perhaps the most actionable podcast interviews we have had to date and it is crammed with plenty of information that you can take action on today!
In this episode you will learn
- How to find what your audience want
- How to structure your content
- How to create a clear pathway through you content
- Ways of repurposing your content
- How Sam promotes her content and uses her list
Pearls of wisdom from Sam
“Build Content that is designed to engage”
“We learn through story, that’s why Disney make so much money!”
“The thing with business is to find the bits you like and do them well”
“Even if you are giving away free content, always make sure there is something for them to take action on at the end”
“Imagine your camera is your ideal client and speak to them”
Links and Resources Mentioned
Sam’s Facebook Page (drop by and say hi!)
Thanks for Listening!
Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see on the left of your screen!
Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.
Special thanks to Sam for taking the time to share his tips, strategies and wisdom with us this week. Why not drop her a message on Facebook with your thoughts on today’s episode, SamNordbergofficial.