Erica Duran is a freedom based lifestyle designer who helps people get out of the 9-5 and live the lifestyle they really desire and while she too lives the lifestyle many wish they had, she still manages to create an amazing amount of top quality content.
Erica has been doing this since 2012 on her site EricaDuran.co and in today’s podcast episode she give us the full run down on exactly how she manages to this working only three days a week.
It is clear from this episode that she is extremely organised and she spares no detail as she outlines exactly how you to can get on top and stay on top of your content.
In this episode you will learn
- Why having a theme for you content is so important
- How your branding can help you stand out from the crowd
- Why batching is so important
- How the way your audience consume your content can dictate the layout
- Why your lead magnet doesn’t need to be such a mammoth undertaking
- How to get those ideas out of your head and organise them
Pearls of wisdom from Erica
“Give your content a theme to help defeat writers block”
” I always have a click to tweet and a call to action”
“With everyone looking at it on their phone line spacing is so important”
“If they are that uptight I don’t want them on my list”
“It’s not just my brand, it helps me stand out”
“try to do a months worth of blog posts in one day to avoid the last minute rush”
“I batch everything, that way I can stay on top of all my content”
Links and Resources Mentioned
EricaDuran.co/aloha – To claim a Complimentary Aloha Strategy Session with Erica.
Asana.com – Asana is a web and mobile application designed to help teams track their work.
Grammarly.com – Grammarly is a writing tool that will automatically proof read your content for grammatical errors.
Divi by Elegant Themes – Erica’s current WordPress theme installed on her site.
Bloom email opt in box – Email opt in plugin that Erica uses.
Thanks for Listening!
Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!
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Special thanks to Erica for taking the time to share his tips, strategies and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @