Steal blog posts? But that’s unethical!
But, what if the best blog post you could write is one you didn’t write at all?
If it’s good enough for Picasso it’s good enough for me;
“Good Artists Copy, Great Artists Steal”
Wouldn’t that be a wonderful thing, a blog post that would get plenty of attention and social shares without having to write any of it?
Well, believe it or not, it’s possible and far more common that you might have ever noticed.
When it comes to different styles of blog post one of the best converting in terms of page views and exposure is a curated blog post.
What is a curated blog post?
It’s a blog post that pulls from another article written around the web and collates them in one place.
The premise is rather simply, you find a topic to “write” about and then do a “round up” of what other people within your industry think of it. The best way I can explain this is to show you one.
One of the most popular blog posts published every week on Problogger is a curated piece of content put together by Darren Rowse and co.
Reading Roundup: What’s New in Blogging Lately? is a blog post that garnishes a lot of attention for the blogging website, yet very few of the words a written by the team a ProBlogger.
Chris Gillebeau is another who has leveraged this style of blog post well in the past with his: “Follow your passion? The Blogger roundup” article.
The big question is, how can something so simple work so well?
It’s very simple, by linking back to the original author and including their handles in your social promotion they too tend to retweet and reshare the article to their followers.
After all, bloggers love the idea of having someone else promote their content and you can see why;
[spp-tweet tweet=”Over 50% of marketers that curate content indicate it has increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement.”]
– Source Curata
The hardest part is finding the right content to feature, but it’s still quicker to create than a “traditional” style blog post.
Take a look at a recent article we put together “12 Things the experts wish they knew when they started” this article was shared multiple times by the people featured in the article and brought in a nice bump in traffic to the blog, and we had very little writing to do.
So the next time you’re struggling to pull and article together, have a look at others in your niche and see if you can promote their content by doing a “round up” style article.
*TIP- If you’re coming up short for curated content, ask your readers. Ask them what their favourite, site, item, place, food is and feature their responses.
For example, what are your favourite blogging tools?
Leave a comment below and let us know and we’ll be sure to feature you and them in our next blog post.
It’s so simple and effective, yet so many bloggers fail to utilise it.
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