What makes a good blog post great?
If you are in the business of producing articles online, you are in a very competitive space.
There are certain aspects of your blog you can tweak to make your blog post standout and resonate with your readers.
Following on from our recent articles about blogging, this blog post is going to focus on what makes a blog post great.
Make Your Article Scannable
One of the most important elements of any blog post is how easy it is to read. You should space your content out as much as possible making it easier for people to scan through your article and find what they’re looking for.
We are in a world where everyone’s attention span is getting shorter, this means it is very important to make it as easy as possible for a visitor to find what they’re looking for from your article.
When we apply this principle to blogging, it simply means spacing out your content and using headers with both text in the right places.
How long should your blog post be?
So, what is the perfect length for a blog post? What is the silver bullet which is going to take your blog post to the next level?
The truth of the matter is that there is no perfect blog post length. You can go for a short article with between 350 to 500 words.
You can go for the average 1000 to 2000 word article for a more in-depth look at a topic.
Or you can even go all out and publish 3000+ words on your blog topic!
If your piece of content delivers value and solves a problem, it will get a lot of hits. A lot of words are not always needed, remember that. If you can get your point across and help your audience with a few words, it is often better than dragging out an article on unnecessarily.
Create a Great Title
When you complete your article, you should spend a decent chunk of time picking an excellent headline. A catchy headline can really make a difference and persuade people to click through to your article.
There is a great piece of software that you can use which will rate your headlines. Is it a tool called headline analyser by Co-Schedule.
This tool rates the quality of your headline and make suggestions of how you can improve it.
How often should you blog?
This will vary from online business to online business. If you are a sports blog, then you could be publishing multiple articles per day. This can be a very difficult feat to maintain over a long period of time.
Other blogs simply produce one piece of quality content per week. Both of these approaches can be very effective depending on the niche you are servicing.
With that in mind, you need to think a little differently.
The real question is how can I consistently serve my audience?
Consistency is the most important element of nearly any online business.
As you build a following, people will start to know like and trust you and your Brand.
Believe it or not, your followers will start consuming your content on a regular basis. They will even get angry with you, if you’re free content does not get published on time. I must admit it I found this very frustrating when I started out.
My opinion was this, we are producing this content free of charge. That does not give anybody the right to complain if it is not delivered “on time”.
However, when I dug a little deeper into this I found that people were looking to consume my content at a certain day or time of the week. They were simply disappointed they didn’t get the content at a time they wanted to access it and were poorly requested it (giving out via email!).
Consistency, Consistency, and more Consistency.
This will bring your blog to the next level and help you gain regular followers that will turn into subscribers eventually raving fans (if your content is valuable enough).
If your followers have to guess when your new content is coming out, they will forget about you and move onto the next person who is delivering content on a more regular basis.
If you are able to deliver on these tips, you’re on the way to having a great blog that will amass an even greater following.