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Part Four: 20 Tips to Create Great Content for your Online Business

Well we have made it to the final of our four part series in our aim to help you create great content for your online business or blog and if you have not managed to check out the first three part we suggest you do so, you can find part one here.


So to round it off here are the final five tips for getting you up and running with some fantastic content ideas.


 1.Write About You’re Personal Experiences


This is not something that you should do all of the time, but if you are a personality brand marketer it can be useful. As you are an expert within your area, people are coming to you to get your insight. If you are struggling for ideas for content, then sometimes looking at your own life seeing what is important and what has affected you recently can be a powerful way to create content to serve your audience.


Apart from giving you content to write about, it also gives you audience and insight into you and your personality. It is important that people get to know you. When all is said and done, we should always be looking to improve our social capital. Personal articles can be one way to allow your audience get to know you a little better.


Even though you were writing a personal blog post, you should still attack this with the same passion and style that you would attack other topics. It can be subjects that are impacting your personal life or professional life, perhaps something you enjoyed recently, something which is frustrating you, some tools that you have started using which are really good, literally anything at all! Once you deliver it with the same level of passion and show your personality, that is all that matters.


2. Recycle Older Content – Dig a Little Deeper


The longer you have a blog; the more content you will create. There is no harm in going back through your old blog posts and to re-purpose them. In fact is this is something that comes up again and again when we speak to successful online business owners in our podcast.


It can be as simple as providing a top 10 list of your most popular blog posts, or any other lists which may be relevant to the audience. Perhaps your blog post covered a lot of different points of view and you didn’t fully explore some first time around, explore that point a little more.


You also have the luxury of knowing what your more popular posts are. The should be your starting point. You can add fresh perspective through the additional experience you have gained since first writing the article.

3. Answer Hard Questions, Most Blogs Don’t!


What are the most common questions which people want answers to within your industry? You will be surprised how many businesses are not publicly answering these questions. You should spend time brainstorming these questions, sometimes it can help to discuss them with a mentor or a friend.


This will not be an easy piece of content to create, but once written could bring a lot of visitors to your blog. The premise is simply to address the most difficult questions that nobody is brave enough to answer within your niche.


Many will give answers to the standard questions but avoid the more complex questions. If you can demonstrate that you have an exceptional grasp of the topic and provide a number of possible answers to these hard questions, it will benefit your blog immensely.

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4. Listen to Interviews, or Conduct Interviews!


There are thousands of podcasts available to download and listen to on a multitude of devices. Select a podcast within your industry or niche and when you are reading the podcast episode feed, search for the most interesting topics that appeal to you. If you recognise a guest you like, then go straight to that podcast episode.


You’ll be surprised at how these podcasts can go off in tangential subject areas and spark creative ideas. Generally, you are going to be listening to authority figure’s within your niche which is a very good thing for you and your business. While listening to these podcasts keep a note of keywords or phrases that peak your interest. These are going to be the premise of the content for your next blog post.


Capture any keywords, key terms or idea’s that come into your mind as you listen. It all comes back to our initial point; you need a notebook to collect these ideas. If you are really under pressure to produce content and you feel that you don’t have the time to listen to all these podcasts, you can also skip to the show notes.


The next tip is very scary for most people, take it one step further and actually conduct your own interviews. The interviews can even be recorded and released as podcasts, helping you get even more content! An alternative to a formal interview is going for a coffee with a like-minded friend or mentor.


A stimulating conversation can really help you come up with content ideas. If you are in the fortunate position of having customers, then a chat with them can also provide content to blog about. Even just a five-minute conversation can sometimes spark an idea for an excellent piece of content.


5. Use Twitter – It’s Not Dead Yet! LinkedIn is Great Too!


Twitter may be in financial difficulty at the moment, but the platform does still reach 320 million minds! Have you got your Twitter lists set up? This could be one of the most powerful ways to find content to blog about. A present we organise our lists ranging from industry leaders, influencers to technology news on the few other lists based upon my various personal and business interests.


Having my Twitter lists organised means that I can very quickly look at hundreds of tweets based on specific topics that are of importance to me no matter where I am. This can really help get the creative juices flowing as seeing what the leaders in your industry are saying about the latest trends news on topics can’t help but give you something to write about. You can also search keywords with #Hashtags.


This can help you see how popular the potential topics you are looking to write are. LinkedIn is an excellent social media platform for providing professionals with the opportunity to connect with like-minded people and to share and consume and create content. You can check what content your peers are sharing, seeing which articles are getting the biggest reaction.



On top of this you can also participate within groups – again comments are discussions are the main source of content here. The blogging platform within LinkedIn – Pulse is also gaining traction and giving non-bloggers a platform to share their thoughts with the world. Another great source of content inspiration.



  • Twitter Lists Organised Lists are a great way to consume Twitter content in a structured format.
  • LinkedIn Social Network for Business Professionals


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About the author, Paul

Co-Founder of Content Academy, Started Online Business in 2008, Cloud Specialist, personal development pushes me forward everyday #powerful

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