Following on from Part One in the series we take another look at some more great tips to help you create even better content, not to mention some great resources we believe everyone should be utilising.
1.List Keywords & Search Google News for Fresh, Relevant Content
Google News is a very powerful search service that you can use to find a lot of fresh content to write about on your website.
The search results only display new relevant news stories about the keywords you search for, if google doesn’t have any news stories related to your search terms, your results will be limited and sometimes display nothing!
This is actually a good thing, as it means that you will only read relevant information and it reduces the time you spend reading non-related content.
The net result is that you have to disqualify less of your research content.
List the keywords that people would use to find your blog, or failing that the general industry keywords. Then go on to Google’s homepage and at the top click news.
Enter the terms that you have come up with and you will be greeted with a list of news stories to choose from, which will hopefully inspire you.
2. As Google Say “Google Alerts – Monitor the Web for Interesting New Content”
Google Alerts is an excellent Google service which many bloggers choose to ignore.It is very easy to set up and helps you collect a lot of information that can be used and referenced when you go to write your articles.
You can ask Google to email you alerts on certain keywords or phrases on a daily, weekly or monthly basis. This can be used in two ways, firstly by monitoring each email as it arrives and flicking through the various results provided, saving content which you are going to rely upon.
The second method is to ignore the Google Alerts as they arrive to your inbox, and simply go to them when you are looking for inspiration for your content creation. Both approaches work well, it is really just down to your personal preference.
3. Use Google ad’s!
This blogging tips tends to get ignored by most who are looking for content to write about. Which is ludicrous when you think about it, businesses are paying to have you view their online content for the phrases you search on Google.
These businesses make money from creating products or services that serve individuals entering these search terms! The idea is very simple, yet powerful as the content created is being promoted with paid promotion, in a bid to produce more revenue.
Earlier in the post we spoke about key terms or phrases that are important within your industry, Google each of these terms. For some of the key terms you will know what websites are blogs are going to appear at the top of the organic searches.
We are looking to ignore the organic search results, and instead focus on the Google Ad’s sections. Businesses are paying to be associated with the search term, the higher the ad the more it costs for its position on the page.
The thinking behind this is straight forward, analyse the ad and click the most relevant to you based on; the headlines, tag lines and the descriptions text.
Take note of anything that stands out.
Click on the ad which interests you or that may be most relevant to your audience. Once you click through, this content should help spark an idea for a blog post on your website. One word of warning is to be careful of making impulse purchases! 🙂
4. Use Google AdWords Keywords Planner (its free!)
As we have created a list of key terms that could be used to find potential content for a blog post, we can use Google AdWords Keywords Planner to find even more.
This will help show what the most searched terms are and also give you associated value.
The more expensive the potential advertisement combined with the most frequently searched terms should in theory be the best content to create. The tool suggests hundreds of variations of your keywords which could help spark the creative juices to create some content for your blog that people are looking to pay for.
Read the “Authority Blogs” within your Niche, you will quickly find out who the key figures are within your niche or industry and these are the ones we want to be keeping an eye on.
5. What are your competitors doing?
Reading their blog posts, their websites and other material they produce. Checking out how the competition approaches blogging is a necessary evil, if you’re looking for content inspiration or not.
Let’s make this clear, we are not saying to plagiarise their material. What we are saying is to study the types of blogs they are creating, and the topics they are discussing. You will have your own opinion on these topics. It can also be interesting to see the various topics that they are discussing, which you perhaps have not even considered covering on your blog.
As you come across interesting content, write down a few keywords which resonate with you. Keep this list and once you have finished having a browse through some of your competitors blogs, come back to them and brainstorm to turn these key words into fully fledged topics for your blog.also provide content to blog about.
Even just a five-minute conversation can sometimes spark an idea for an excellent piece of content.
LINKS AND RESOURCES MENTIONED IN THIS POST:
- LinkedIn Pulse – Free Source of Opinion & Discussion by Industry Professionals of All Levels
- Google News – It’s a Free Tool that many ignore
- Google Alerts – Another Great Free Tool from Google, Set It Up Now!
- Google AdWords Keywords Planner – Get Free Insights for Content Creation
These Links are NOT AFFILIATE LINKS! Just Great Free Tools that we use at Content Academy and Highly Recommend.
This content is created for free to add value to you! If you found the information useful, send me a Tweet Now and Share!
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