SEO isn’t totally understood because Google owns 80% of the Search Market and keep their algorithm secret. Better Search Engine Optimisation (SEO) means more traffic. SEO Blogging tips for static content can dramatically improve your visibility online.
We share 11 SEO blogging tips known to improve your ranking in Google’s algorithm because small changes to your blog can make a big difference SEO results.
#1: Include the keywords in your Blogs Static Content
We speak about researching keywords in this article, your blog needs a focused keyword and it needs to be included throughout the static content of your blog.
There will be some text that describes your blog that is static such as your tag line and About Page. It needs to include your focus keyword.
This can also be the name of the category, headlines, tags and images.
#2: Use Keywords to Name Images
If your blog is using any images it is recommended to give them a name that includes any keywords relevant to both the picture and your blog itself.
#3: Use SEO Plugins
Google XML Site Maps
This simply provides Google with an XML format for your blog, which makes it easier for Google to crawl and rank your blog.
The free version of this plugin ranks your site’s content and makes suggestions of how to improve its SEO score.
WP Super Cache
This plugin is great for websites that get a lot of traffic and are using low powered web hosting. It shares an HTML file with visitors instead of the heavier WordPress PHP file.
WordPress Related Posts
The more time and links viewed on your blog, the better your SEO will become. This plugin serves that purpose and is a win-win for both.
Broken Link Checker
Fix the broken links on your blog, obviously, this will improve your blog’s SEO.
#4: Put Most Popular Posts in your Sidebar
Your most popular content should be accessible on your sidebar. More time on site and more hits further help SEO.
#5: Disable Author Archives
This archive will simply become a carbon copy of the blog itself. It’s better to ensure that you don’t have two copies of your blog within your google sitemap. If you have a single author on your blog then you should disable the archive for this reason.
#6: Insert Social Sharing Icons
Google does give a boost to content shared across social media. Give yourself the best opportunity for blog readers to actually give you a little SEO bonus by making it easy to share your content.
#7: Use Clean WordPress Code
The cleaner and shorter the code for your website, the easier it is for Google’s bots to crawl your content and identify keywords.
[spp-tweet tweet=”It has been proven again and again that blogs with clean code rank higher in Google.”]
You could use premium themes such as DIY Thesis or even a hosting provider such as Podcast Websites. At Content Academy we have used both.
#8: Use Responsive Design
Most people are consuming content on mobile devices, not desktops. Google rewards WordPress sites that have variations of the blog depending on the screen size a visitor is using.
When picking your WordPress theme, check if this is included.
#9: Turn Off Comments (Unless you get a lot )
Unless you’re getting hundreds of comments don’t bother using WordPress Comments, this works negatively on your SEO rank. You can use a Facebook comments plugin for your blog. The comments are actually stored on facebook servers so a low number doesn’t impact your blog as much.
#10: Permalink Structure
Update your permalink structure within your WordPress blog to post name.
With permalinks, it is recommended to keep them short and includes important keywords.
#11: Use SSL (Advanced)
SSL (Secure Sockets Layer) creates a secured encrypted connection between your blog’s server and the visitor’s browser. This was only recommended for blogs taking payments, however in 2014 Google recommended that it be used on all blogs and websites.
Have you any SEO blogging tips you would like to share? Why not leave a comment and share what works well for you.