300 hours of video are uploaded to YouTube every minute! It is essential to optimise YouTube SEO to get eyeballs on your content.
That is a frightening amount of video. What’s more frightening than the amount of video content is the reality that you are competing with millions of other videos when it comes to getting found.
Like everything else “attention” is the name of the game. If we can get that attention we’re half way there.
However, before we even get as far as “attention” we have to be found.
But with so many other bloggers and vloggers vying for the same set of eyeballs, how do we give our content the best chance of being found?
How to Optimise YouTube SEO
Well much like our written content we can optimise YouTube SEO to allow content to be found by the search engines, but not only that there are other little tweaks we can make that will give us a greater chance of being clicked.
As the saying goes “headlines sell newspapers” and in this case “headlines sell the click”.
Just like our written content we need have a compelling headline. Something that makes them want to watch our video. It should be short and snappy and precise.
Forget about being clever, make sure that it’s clear straight off the bat that this is the video they’ve been looking for.
To this end, try where possible to have your keyword in the title. Much like our regular blog content the closer to the beginning of the title the better, but
Unlike our written blog content having the keyword in the title is not as important and I would argue that if putting the keyword in the title is going to throw off your headline then leave it out.
There are far more important places to put your keyword than the headline.
*Tip – If there are a tonne of videos about your topic popping up in the search, try putting the date you uploaded it in the title. For example “Five blogging tips for new bloggers – Feb 2017”.
People want to see the most recent content, especially when it comes to the like of tutorials to give it a go.
When it comes to the description, you should really take some time. Youtube factors the description into its ranking algorithm. Much the same way the bots crawl our site content, Youtube crawl our descriptions.
So it’s advisable to give the description a little bit of thought and time.
Much like the fact that Goggle recommends your blog articles be longer than 300 words, you Youtube description should be between 150-200 words.
It is during these 150 or so words that we want to work in our keywords and we recommend where possible trying to get you keyword(s) in the first 25 words.
What I tend to do is write the description as I would naturally without trying to shoehorn in keywords, then once I am happy with it, I will go back and see how I can add the keyword(s) without throwing the whole thing out of sync.
Sometimes it’s quite quick and easy and others it takes a little longer and I end up having to almost rewrite the whole thing.
I’ve been asked before why I don’t write it with the keywords in mind the first time. While that does make sense I find that you focus too much on the keyword and not what you should be doing, writing a description that the viewer will find useful.
By starting with a description that covers all the main points I want the viewer to know about, then I can go back and optimise it for my keyword(s) without missing any key points.
For an example of this check out the description on this video.
*Tip – The first two lines are the most important as they will always be shown under the video, so make sure you have your keyword in these two lines and a link to your CTA if you have one.
Tagging your Youtube video properly is perhaps one of the easiest things you can do when it comes to optimising YouTube SEO.
Despite it being rather easy to do, there is a little bit of a knack to it and again it will take a little time.
There are four types of “Tag” that you can put on your videos:
- Specific Tags: These are specific keywords that someone would type into Google when they are looking for videos on your topic. The auto complete or Google suggestions when you begin to search for a topic are a great place to get ideas and again The Moz keyword tool is an excellent device for uncovering these keywords.
- Niche Tags: These are specific keywords that describe your videos general field of interest, such as “fitness”, “makeup” or “cooking”. These tags are what I like to call “Niche Tags” because they should be specific to your niche and be a single word only. There are other more “generic” tags we will use and I’ll cover those in a moment.
- Double Barrell Tags: these are tags with two or more words. These are more “people oriented” tags. So most people will type in things like “home workout” or “cooking lobster”. Try to put in tags here that you think people will search for in search bar. Again the auto complete or Google suggestions when you begin to search for a topic are a great place to get ideas.
- Generic Tags: these are tags cover the overall topic of your video, like “how-to”, “tutorial”, “exercise” “hints” or “tips”. The chances are you could use these in most of your videos.
*Tip – When tagging your videos make sure you leave out propositions (and, as, or, etc) because Youtube ignores these words and you only have 500 characters for your tags.
Like everything, there is a natural hierarchy of the tags. YouTube value the first tags more than those at the end, so we suggest that you put your tags on your videos in the order above.
How to find Keywords to Optimise YouTube SEO
Just like the way we can use Spyfu to see what keyword other people’s blogs are ranking for, we can spy on other people’s videos and see what tags they are using.
We can’t see the tags a video is using by simply looking at the video description, but there is a sneaky way we can get a look at their tags and it’s super simple.
Blogging Tips: How to Find Tags to Optimise YouTube SEO