Episode 030: Understanding Copywriting and Planning with Stèphanie De Geus

Copywriting and planning with Stèphaine de Geus
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Stephaine promo picIn this episode of the Content Academy Podcast we welcome Stéphanie de Geus from The Story Sparks. It is a great episode where we talk about planning, copywriting and email management.


If you are busy and working on a number of projects, this show is for you. Stéphanie breaks down time management to the nth degree, we also talk about plenty of actionable steps to boost your productivity too.

Her goal is to help women business owners create a stellar online presence and rock at their job. As a former editor-in-chief, she’s super organised and loves creating content. She blogs about getting yourself organised and creating great content for your blog over at www.thestorysparks.com.




  • Plan Your Time Effectively, to the hour!!


  • Copywriting


  • Copywriting for Product Launches


  • Email Management




Pearls of Wisdom from Stéphanie


“Know Your Audiences Struggles”


“What does your audience need, NOW?”


“Ask yourself, what is the goal of your content?”


“ Launching a Product? Get Your Audience Involved! ”


“Get Your Message Across Concisely!”


“Deadline Everything!!”


“Make sure you plan ahead, months ahead if you can”


“ Online Business is all about WHAT your audience wants”






Stéphanie de Geus’s website The Story Sparks


Trello – Get a free account here


Asana – Project Management Software for Teams


Journaling! We recommend using OneNote






Thank you for listening to the show this week. Share your Feedback below in the comment section! Did you like this episode? Share it using the social media buttons you see on the left of your screen!


Also, please leave an honest review for The Content Academy Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated!


They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.


Special thanks to Stéphanie for taking the time to share her journey, experience and wisdom with us this week. Why not drop her a tweet with your thoughts on today’s episode, @sdgeus

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About the author, Paul

Co-Founder of Content Academy, Started Online Business in 2008, Cloud Specialist, personal development pushes me forward everyday #powerful

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