A badly organised website signifies a badly organised business. This is a warning sign that most people heed subconsciously. How well organised is your website? What are the essential pages for your blog?
Starting out blogs should have a Home, Blog, Start Here, Resources, About Us, Contact Us and possibly a products or services page.
As the website matures it should get a customised 404 page, FAQ, Site Map, email marketing pages (squeeze page and all the confirmation/already subscribed pages)
It is important to state that there is no set in stone list of pages you must include within your website. It is subjective and depends on your blogging and business goals.
Where did the user come from?
It is important to think about where the user has come from, did they come from to your site from a search result on Google, from Social Media, from another page on the site or from a backlink on someone else’s site?
Understanding where a user came from is invaluable as it allows us to figure out what the visitor is interested in e.g. are they arriving via “How to” blogs in google or via Facebook for blog posts you are promoting?
Now think “Why” is this actual physical person on my site? Try look at your content in the eyes of someone visiting for the first time and ask yourself does this page truly give the visitor what they are looking for?
The Essential Pages for your Blog Should Serve your Visitor
Is the user looking for specific information? a “How to” Solution? or to be entertained? Does your page deliver?
Think of Your Goals for the Visitor
What is your goal for your website visitor? To read more content, follow you on social media, join your email list? or make a purchase?
Like any conversation, it can go well, it can be engaging and enjoyable for both people or it can be truly awful with you looking to escape as fast as possible!
We want the user journey and interaction with your website to become a beautiful dance that both parties enjoy.
Essential Page #1: Home Page
Your Home Page should tell the visitor:
- Why the Visitor is there
- What to do next (CTA)
This can be applied to other pages but is essential on your home page.
Essential Page #2: About Page
The main goal of your about page is to capture followers and provide lead generation.
Include your message with a benefit for the reader in the title & introduction
Your About Page should have a message that the user can connect themselves with.
At Social Triggers Derek Halpern uses the title “SOCIAL TRIGGERS HELPS YOU ‘MOOOVE ON UP’ IN LIFE & WORK” and then directly underneath gives you an option to subscribe to his email list.
It is important to share your story with them which should reassure the reader they are in the right place. This should not be your full life story, only the important elements that will resonate.
Include Social Proof
If you have any testimonials or social proof, this page is a great place to put it.
Call to Action
It is recommended to have them throughout the page as email opt-ins or whatever your focus is.
Tell Your Story
Once you have completed the initial part of your about you page you can then tell the longer version of your story for those who want to dig a little deeper.
Essential Page #3: Contact Page
This page should include general contact information, links to your social media platforms and a very compelling email opt-in to capture their email address. All of your essential pages for your blog should have a clear call to action such as this.
Essential Page #4: Resources Page
Your resources page will get a lot of traffic because it is commonly where people perceived high-value free content e.g. guides and e-books
It also gives users an element of curiosity as they look to find out what resources you use and recommend.
This page will get a lot of traction and can be used to drive people to your best content and affiliate links for sales.
A clean layout is important and make sure you don’t include too much content here.
Essential Page #5: Start Here Page
This is a great opportunity to guide the visitor to your best content and categories so that it is more beneficial for them. A well-placed lead magnet will convert very well on this page.
Essential Page #6: Products & Services Page
At the beginning, this page will not be needed for everyone. It is recommended to get a product page as soon as possible as it is the first step towards sales and some income.
Essential Page #7: Blog Page
Last but no means least is your blog page, it is essential. A clean layout in chronological order is the best way to present this page. Most themes and website support this, so little change is required.
First up, make sure you have all the essential pages for your blog setup. Head over to your dashboard and create those pages if necessary.
Secondly, take a closer look at your “About Page” is your message on point? Is there a clear call to action? Take the time to give it a bit of TLC. Most of all, make it clear to your readers who you are and what they can expect from you!
Tip: If you want to stand out, the essential pages for your blog could share something completely off the wall and random. Forget the standard dribble, make it interesting and entertaining or even tell an embarrassing story.