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How to make sure that your most popular content is seen by new followers

As many writers and bloggers will attest to, not everything that we create is created equal.

 

What I mean by that is, some pieces of content will simply be better than others or at least perceived to be by our audience.

 

This can come down to a number of factors, whether it is simply that we did not do a good enough job in getting our message across, or it could be that one particular piece of content really solved a problem for our audience. Therefore is seen as being of more value to them, either way no matter how hard you try, you will never knock it out of the park every time.

 

 

Another home truth is that whether we like it or not, not all of our followers on social media or even those who visit our website will see our best content.

 

This is just a matter of fact and while we could be tempted to say “oh well, that’s just the way it is!” there are things that we can do to help push our audience towards our best stuff.

 

With that in mind there is a little sneaky way of ensuring that our new twitter followers are given a chance to see our best content and it takes minutes to set up.

 

The concept is simple, check out your analytics and see which post has picked up the most views, comments, shares ect and make a note of the URL.

 

Then get yourself over to Crowdfireapp.com and log in with your twitter account credentials, pop in your email address and you are good to go! (p.s I’ve chosen “No” for the promotion and tracking, in case you were wondering.)

 

crowd fire app 1

 

As you can see we want to go right down the bottom of the list that appears on the left hand side of the screen and chose “Automate”.

Once we click on that we will be greeted by three tabs, for us, all we want is the first tab, “DM Marketing”.

 

Crowd fire 2
Once this is clicked, a text box will appear and we can fill that in. So now that every time we get a new twitter follower they will receive a direct message from us, it is as simple as that to set up.

Of course the tricky part is figuring out what to say, after all we want it to seem natural so try and keep it short and to the point.

*Hint

I have seen this done so poorly it’s not even funny, do not try and sell anything and if you are going to use any kind of auto personalisation as in, Hello {Screen Name}, please make sure it works, unlike one I received recently.

 

 

As you can see I have cropped out their name and image and covered over any links mentioned, but as you can see at the top, they tried to be clever with it and unfortunately it didn’t work.

Now don’t get me wrong, I am not knocking them for what they tried to do, if it works then it is great, all I am saying is that you have to make sure these things work otherwise what kind of a message does it send out?

So now that I have covered a little on what not to do, here is what we suggest you do. Keep it short, thank them for following them and then point them in the direction of your best piece of content. (you did take a note of the URL right?)

Here is a look at the message you receive when you follow @_ContentAcademy on twitter.

 

Screen Shot 2016-03-31 at 12.08.52

As you can see it’s short sweet and to the point. For us our “Start Here” page is designed to give people a look at some of our best articles and podcast episodes, so we send them there.

It is as simple as that, takes a couple of minutes, but ensures that you are putting your best foot forward when it comes to giving new followers the best you have to offer.

*Ninja Tip

This can also be used if you wish to direct people to you lead magnet, so if they are not on your list but found you via Social Media, it is a good way to direct them towards you lead magnet and get them on the list.

But remember, don’t give it the hard sell, essentially this person has just met you, they don’t want to be sold to, it’s not the right

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About the author, Phil

I am passionate about great content and some what of a perfectionist, but remember, you can't edit a blank page!

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