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How to Implement the Missing Ingredient of Great Online Content

Interview Your Audience!!Getting to know and like your audience is key to producing great content in their language. Being authentic with how you deliver this content is also crucial long term success. We have created the process, email templates, technology setup and interview sessions needed to achieve this and provide it free below.

Free Download: Learn to Like Your Audience!

Learn to like your audience
  • 9 Step Likability Guide
  • Session Template
  • Email Templates

If you know and like your audience, you will create better content and do better business.

This Multi Free Download Contains All the templates and steps needed to reach out to your audience one on one to achieve this!!

Powered by ConvertKit

The creation of great online content is based on simple business principles.

 

The old cliché of people buy from people is often mentioned by old school sales coaches and it is still true today. Whether a prospective customer is looking to make a purchasing decision on your blog or if they are deciding if they should read your article, they do so by making a connection with you through your content.

 

[spp-tweet tweet=”Great business is based on relationships where both parties exchange and profit. As relationships are key, its important to be likable!”]

 

To be likeable isn’t to be nice, it is about being honest and authentic. They are two very different concepts that most get wrong. When building your audience you will make better connections if you are authentic. This may upset some potential tribe members.

 

The silver lining is this will make it easier for you to find your ideal tribe and eventual customers. This is better for both them and you!

 

[spp-tweet tweet=”To be likeable isn’t to be nice, it is about being honest and authentic”]

 

Why SHOULD I Like my Audience? BETTER CONTENT!!

 

Making a direct connection with members of your audience will help you build relationships, get to know them, understand their challenges and like them more! This will allow you to improve your content creation for them too.

 

A question rarely asked by bloggers and content providers is simply “What do I like about my audience?”

 

When creating great online content, figuring out what you like about your audience will make it easier and more enjoyable to create content for them.

 

By getting to know and like your audience you will also get to understand the language they use, which is a key component of making great content for them.

 

[spp-tweet tweet=”Content delivered in your audiences language resonates.”]

Take Action: How to Meet Your Audience Today!

 

Pick a random email subscriber and setup a Skype call. Ask for permission to record it and make a genuine connection. You will be surprised how willing people are to help you.

 

Perhaps try create your next piece of content exclusively for that person. If it serves them it will serve others too. The specificity of the content could also help drive more of your ideal customers to your business.

 

To help you meet your audience we have created a Free Download containing the following:

  • 9 Step Action Guide to Meet Your Audience Including a guide to setting up the Technoogy (Can All Be Free!!)
  • 3 x Email Templates for Reaching out to your audience, arranging the meeting and follow up emails.
  • Full Session Outline with the Questions you need to make a connection and also gain valuable incite on finding likable traits of your audience.

Free Download: Learn to Like Your Audience!

Learn to like your audience
  • 9 Step Likability Guide
  • Full Session Template
  • 3x Email Templates

If you know and like your audience, you will create better content and do better business.

This Multi Free Download Contains All the templates and steps needed to reach out to your audience one on one to achieve this!!

Powered by ConvertKit

 

Be Authentic and Consistent with Your Content

 

The point of authenticity cant be over stated. You need to be authentic or consider doing something else. Being authentic will reduce stress and help you with many aspects of your content creation.

 

be authentic or consider doing something else

 

Once you have found your voice, consistency is key. We talk about consistency in may elements of our content creation and business strategy tips. In this instance we are talking about your message and conversation skills.

 

With written content, consistency of language and messaging is important. This will come effortlessly if you are authentic (if not, its very difficult). This further helps people connect with you and your content.

 

For audio and visual content it’s a little more challenging. If sharing a Facebook Live stream or recording a YouTube video the most important tip we have is to be your authentic self.

 

Imagine you are talking to a single person directly, because you are doing this!! 99% of people consume your video content independently.

 

How to be Likable on Live Streams

 

Michelle Tills Lederman ‘s book “The 11 Laws of Likeability” inspired this article. In the book she makes the point that most communication with people isn’t actually verbal.

 

In this format verbal communication only accounts for 7% of actual perceived communication. This is incredible, your WORDS only convey 7% of your message!

 

The tone of your voice accounts for 38% and your body language (55%) accounts for the rest.

 

Subconsciously this is what people judge you on, this goes a long way to decide if you are likeable to them or not.

 

Another variable is confidence, men and women are attracted to confident people. In the online and business worlds this also makes you more likeable.

 

Again back to authenticity. If you are authentic you are going to have a high level of natural confidence as you can be yourself.

 

All your content should be positive. It can be a difficult topic, but this should not matter. People want to consume positive content. This is another notch on your likability status.

Free Download: Learn to Like Your Audience!

Learn to like your audience
  • 9 Step Likability Guide
  • Full Session Template
  • 3x Email Templates

If you know and like your audience, you will create better content and do better business.

This Multi Free Download Contains All the templates and steps needed to reach out to your audience one on one to achieve this!!

Powered by ConvertKit
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About the author, Paul

Co-Founder of Content Academy, Started Online Business in 2008, Cloud Specialist, personal development pushes me forward everyday #powerful

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