If you take the time to learn how to structure an article, it can make your much more productive.
Sometime you can have an idea or a topic to write about, but struggle to pick the right angle frame the piece. To help solve this problem, we have outline six blog structures you can use to create great blog posts.
Tip #1, How to Structure an Article: The Problem/Solution
If your chosen topic is a specific problem that your reader suffers from. You can describe the problem and provide the solution that solves the problem.
Tip #2, How to Structure an Article: Tell a Story
Working in the corporate world with the likes of Microsoft and other top IT companies. Their most successful products and services are pitched to prospective customers through a story.
Your Story can be based on how you created a product, how your in the best position to provide the product or even a story based on a customer experience.
You also take the Story approach a step further and share an anecdote from your personal experiences too.
Tip #3, How to Structure an Article: Ask or Answer a Question
Think of the topic you are planning to write about.
Now ask it as a question e.g. “Why can’t I..” “What is it”, “How does it work?” “You can achieve X by doing Y”.
These types of articles are popular because they appeal to people’s curiosity.
Tip #4, How to Structure an Article: : The List Post (Numbers)
Break your blog post idea into a number of sub sections. Try not to use the numbers 2, 9 or 13 as they are unnerving for people and get lower click through rates.
This means that 3,5,7,10,15 and 20 are the best numbers to use!
Tip #5, How to Structure an Article: Chunk It Down
When we had Mark Lack as a guest on our podcast, he made a point that you should “Chunk it down”. A great phrase that we have thrown around during conversations over the last few months.
Applying this technique to blogging has created more success for Content Academy. Take your blog idea and break it down into its key components. Now “Chunk Down” the components into four or five subsections.
You may find that you now have twenty or thirty sections to write about.
This is a great way to explain a complicated topic too.
Once you have completed your article, make sure you don’t forget to have a call to action.
[spp-tweet tweet=”Mark Lack “You want to give people a short little piece of advice and if they like it provide them with the call to action””]